To be successful in the music business, one must balance a strong passion for music, possess an extraordinary imagination and be a vivid dreamer. These are all qualities and characteristics to accurately describe businesswoman, mother and entrepreneur Gabrielle Sands Jones, one of the music industry’s most sought after visionaries.
Jones recalls her love for music is what birthed her childhood dream of working in the music industry. It also provided the fuel that guides her passion for her career today and is something that has helped her keep that passion alive for the last decade. A self-described servant by nature, Jones has been motivated throughout her career by putting others first and delights in her dream job of taking an artist in his or her perspective craft then honing in on their strengths and developing them into something much greater.
Jones’ hard work and expertise has afforded her the opportunity to serve as marketing manager for RCA Inspiration at Sony Music, where she handled all marketing and branding for artists. Jones has coordinated music videos, photo shoots and created album packaging during her tenure at Entertainment One as marketing coordinator. For seven years, Jones formerly served as both road manager and business partner for SangGirl, Inc. along with six-time Grammy-nominated R&B singer/songwriter Kelly Price. Jones has also worked with other industry titans such as multiple Grammy, NAACP Image & Stellar Award-winning artists like Kirk Franklin, Erica Campbell (of MaryMary) and Le’Andria Johnson, in addition to Tweet, Michelle Williams, Kenny Lattimore and newcomer Mack Wilds.
Equally committed to her dual roles as a single mother and businesswoman, Jones says her faith in God is what drives her toward remaining successful in the corporate world and as an entrepreneur. Managing and balancing the enormous amount of travel it takes while being away from her family, Jones stays driven by her career goals and strategic intellect.
“My experience has shown me that working closely with artists, labels and promoters that there is a need for a liaison that knows each side in order to bring balance to this intersection,” says Jones. “My ultimate goal is for the artist to feel like a partner.” Jones says her skillsets and exciting new business endeavors are set forth to bring not only the fans a great experience, but an extraordinary outlook on the brand, all genres of music and knowing that all business aspects have been handled behind the scenes for the artist as well. “I want to make a difference in music by bringing integrity, cohesiveness and structure back to the forefront.” Jones is poised to do just that and so much more in the years to come.