Regina Small

Business Owner of

Genique Locs




Regina Small is a Master Loctician who helps her clients to grow gorgeous, healthy and envied locs. With a desire to bring out the inner beauty of others, she is known for her “growing hands” and helping clients express their individual style with a creative, precise technique that cuts their appointment time in half.


Regina is motivated by showing others how to embrace their own fierceness, because she’s discovered the true secret to unlocking it- the belief that you can do whatever you want, if only you believe you can. Regina believes that if she can do it, you can too. If you want long, neat and beautiful locs, you can have them. And if you want to get in the business as a loctician, you can too.

After 16 years of doing locs, Regina was able to walk away from her nine-to-five and successfully pursue her passion full-time. Since then she’s received her certification as a Master Loctician, and was featured in Fierce Life’s Digital Magazine which officially dubbed her  a “Naturalista”.

By helping hundreds of clients both begin their loc journeys and salvaging locs that seemed unrecoverable, Regina has built a thriving client base. They enjoy the fact that she’s got scheduling down to a science (which allows them to have precise locs without taking up half of their day) and that their locs are done the right way (by starting with a great foundation and using only healthy techniques and products).


So what’s next?

Regina looks forward  to completing her Sisterlock™ Certification and launching her own product line.

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